Work experience

Digital Storyteller, Brand Strategy & Growth

Shoreline Dental Studio, Brand Strategy & Growth Partnerships

Serve as Shoreline Dental Studio’s strategic marketing and growth partner, developing and executing comprehensive brand, patient acquisition, and business development initiatives designed to exceed performance goals and drive measurable practice growth.

Lead all marketing, advertising, and content efforts, including social media, digital campaigns, promotions, community outreach, referral programs, events, and patient engagement strategies that strengthen brand awareness and increase treatment acceptance.

Identify and capitalize on growth opportunities, proactively recommending and implementing innovative strategies that expand market share, increase revenue, enhance patient experiences, and position Shoreline Dental Studio as a leader in cosmetic and Invisalign dentistry.

Manage and coordinate external vendors, creative partners, media resources, and project timelines, ensuring all deliverables are executed efficiently, professionally, and at a level that consistently exceeds expectations.

Track, analyze, and optimize performance metrics, using data-driven insights to improve marketing effectiveness, maximize return on investment, increase patient acquisition, and deliver measurable business results beyond established objectives.

Capt. Dave’s Dolphin and Whale Watching Safari – Dana Point, CA

Dove In March 2023

• Develop and initiate local and global outreach with current and brand-aligned organizations and corporate partnerships
• Work effectively in a dynamic team setting, demonstrating sensitivity to diversity and multiple working styles
• Foster current partnerships that align with brand identity and focus (i.e. hotel and report, education, ocean advocacy, tourism, travel, etc)
• Represent brands with positive, enthusiastic, and outgoing facing attitude
• Self-motivated and proven work ethic
• Strong written and communication skills

Content Writer 

Capt. Dave’s Dolphin & Whale Watching Safari – Dana Point, CA

August 2021 to Present

• Research, write, and publish weekly blog posts containing a minimum of 1,000 – 3,000 + word count
• Create engaging content delivered across a wide variety of audiences and educational backgrounds
• Grow content marketing strategies across multiple web-based paltforms
• Curate all content for emerging websites
• Implement SEO anchor links & PKW’s, SKW’s

MARINE MAMMAL NATURALIST, FIRST MATE

Capt. Dave’s Dolphin and Whale Watching Safari – Dana Point, CA

May 2021 to Present

• Educate passengers about the unique and vast marine life, historic landmarks, geology, geography, natural history, ecology, culture, and all aspects of marine life within the coastal regions of Dana Point / South Orange County
• Develop and curate relationships with third-party corporate partnerships
• Provide outstanding customer interaction
• Research and implement new approved material on all applicable topics for in-the-field education with customers
• Initiates “teachable moments” for public education in ocean conservation (ie. pulling dangerous objects foreign to marine life out of the water – mylar balloons, etc)
• Ensures passenger safety through constant situational awareness and lifeguarding
• Maintain learning + working knowledge of multiple vessel systems, safety requirements and procedures, and participate in vessel drills regularly
• First Aid, CPR certified (+ infant CPR certification)

Marketing Director, Social Media Manager

The Ollie World – Rancho Cucamonga, CA

September 2019 to May 2021

• Manage all aspects of day to day Social Media management and advocacy for infant safety
• Push ads through 3rd party platforms (i.e.: Later, etc)
• Respond to Direct Messages and comments on all social media platforms
• Conduit between Media Marketing agency and all relevant Social Media Channels
• Create, write and publish monthly blog posts
• Research, develop and pitch new ideas to Senior Management Team
• Outline strategies for growth and development
• Design Social Media posts via Canva and other platforms
• Create hosted Brand giveaways
• Brand outreach / giveaway partnerships
• PR

Director, Integrated Partnerships

Active Network – San Diego, CA

April 2007 to December 2015

• Built large scale, highly integrated, multi-million dollar partnerships with multiple touch points creating the highest level of consumer engagement and brand interaction
• Initialized 1:1 & peer-to-peer conversations through social media channels, creating trial and conversion to strengthen consumer and brand loyalty, and grow brand ambassador teams
• Comprehensively review all metrics / data against overall media/advertising partnerships to advise client on best spending practices across entire media architecture
• Identified inconsistencies in consumer behavior patterns in order to pierce through convoluted markets
• Consistently achieved within top performing division of Sales metrics (top 1%)